For generations, ube has united Filipino households around nature and sharing.
Born in the heart of the volcanic lands of the Philippines, this purple root draws its strength from the richness of the soil and the patience of time, a symbol of simple and authentic vitality.
1. Ancestral Heritage
Originally from Southeast Asia, ube has been rooted for centuries in the volcanic soils of the Philippines, where it thrives thanks to a fertile and generous climate.
Its intense colour comes from anthocyanins , the same natural compounds found in blueberries or blackberries.
2. A family symbol
In the villages, ube has never been just a simple food. It symbolises abundance, sharing and the connection to the nourishing earth .
Grown in families, harvested by hand, it brings homes together around recipes passed down from generation to generation that punctuate celebrations and moments of joy.
3. A modern superfood
Ube reveals a rare nutritional profile: fibre, plant protein, purple antioxidants , low fat content and compatibility with modern diets.
An ancestral heritage that finds its place in a plant-based diet and digestive well-being.
4. From field to powder
Vytal Oya ube is harvested when ripe, slowly dried, then ground into a fine powder without additives or sugars.
The low-temperature drying process preserves its richness in nutrients and its delicately floral taste. It also helps to retain its fibres , vegetable proteins , and natural pigments.
Its colour comes from anthocyanins , natural pigments also found in blueberries and blackberries. These compounds give ube its purple hue and are known for their antioxidant properties.
Why does ube grow in volcanic soils?
Volcanic soils are rich in minerals and nutrients, which promotes the growth of ube. This type of soil allows it to develop its colour, taste, and nutritional richness.
Why is the UBE unique?
Ube has a rare combination of aromatic compounds , anthocyanins and functional starch , giving it a mild taste and a natural purple colour.
